What’s in a brand?

It’s that which defines you, your identity.
That which makes you stand out from the rest, that which makes you different, interesting, appealing and intriguing. There are millions of well-known brands out there, and just how did they become “well-known”, accepted and respected.

It comes from the values that are attached to each brand, what they stand for. And when someone identifies with a brand, and they see the qualities that they respect, in that brand – through its products, in their service and the attention to detail – that appeals to them, they will always be loyal. They accept all that that brand produces, without question or argument, they wear it proudly…because it embodies what they stand for.

I know because I am that way about my favourite brands.